Go back to all graphic design projects

Hospice Care

Website redesign

Redesign project via Upwork for a hospice care service. Logo and phone number have been changed for client confidentiality.

The requirements for the design was to design two different versions of one-page, highly converting landing pages. For this freelance contract work, I created an illustrated and a photo-based version for the site redesign. For the first version, I illustrated patients and nurses for the modern, graphic-focused version to lighten the heavy connotation of hospice care. Inclusivity is important, so I made sure most ethnicities were represented in the graphics. For the other version, I focused on the information architecture and used the provided photos from their existing website. In the end, the client chose the illustrated version for the final website.